Cliff Boit

350.org

At 350.org I worked on a lot of different projects: online donations, which doubled, the global website and its more than 300,000 users a month, climate strike campaigns, and 350’s first design system.

Role
Senior UI/UX designer
When
2020–2021
Scope
Donations, website, campaigns and design system
The Global Climate Strike site at globalclimatestrikes.net, with a photo grid linking to Take action, Art kits, Stories and Training, beside the one-time and monthly versions of the donation form. , open full size

The donation form

I made four changes to the donation form:

  1. Separate flows for giving once and giving monthly.
  2. A bubble under the monthly option asking people to consider it.
  3. The “in honor” checkbox became an accordion, which made it clearer.
  4. Raised buttons, so they look clickable.

In our test we could set the default to either one-time or monthly. When someone picks monthly, we thank them right away with a short explanation and a visual.

The one-time donation form: amounts of $12, $35, $50, $100 and $350 or Other, a bubble under monthly asking “Make it monthly? Sustaining donations help us plan and focus on the future.”, an option to donate in someone’s honor, and Continue. , open full size The monthly donation form, thanking the donor: “Thank you for choosing a monthly donation! Giving monthly helps 350.org plan for big, bold actions and fight back at key moments around the world. Thank you.” , open full size

Results

  • Online donations doubled.
  • The bounce rate on 350.org went down.
  • Climate campaigns hit their KPIs.
  • An ongoing research and redesign project.